Pavithra Jewellery is one of Payyanur's most contemporary jewellers, specializing in the latest variation of fashionable ornaments, ranging from gold, silver, diamonds and Payyanur Pavithra Mothiram. With the distinction of being the trend-setters in jewellery design, Pavithra Jewellery has an exquisite jewellery collection in wedding, lightweight, designer and work wear for women and men.

Renowned for their custom-made jewellery, with a focus on designs for 'career women', they also provide opportunities for young, enterprising designers.